Privacy Policy of the Promotion

AB InBev UK Limited, trading as Budweiser Brewing Group UK&I (AB InBev) is highly committed to the protection of your personal data. This personal data privacy policy is designed to inform you about how we collect, use and transfer your personal data.

AB InBev is responsible for the data collection and processing of your personal data. AB InBev is collecting the details for the Stella Artois 'Scan you Chalice The Life Artois' Promotion (the Promotion) further details of which are found at

For winners of the Promotion, these details are then transferred to Michael Davies & Associates Limited (MDA), registered in England and Wales under the No. 02165614, which is responsible for printing shipping labels and send the prizes to the winner of the current sweepstake. This website is managed and stored by Both SiteSupport and Michael Davies & Associates Limited are processors in this operation.


Purpose of Processing

The purpose of this processing operation is to enable consumers to participate in a promotion. By taking a picture of a Stella Artois Chalice the consumer confirms he has purchased a Stella Artois. Winners will be informed immediately and will be required to enter their delivery details for fulfilment of the Prize.  These deliver details will be transferred to AMD who will send out the Prizes.

For this purpose, the following categories of personal data are processed: Full Name, Personal Email, Delivery Address and IP address. This data processing is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR.

AB InBev will not make use of your personal for any purpose other than that stated in this Promotion Privacy Policy or the Website Privacy Policy.

We also offer you the option to receive our branded newsletter. This option does not impact your chances to win the prizes as this processing is performed independently. In case you wish to receive the newsletter, we ask you tick the box under the form. This processing as also based on Art. 6 para. 1 lit. a GDPR in accordance with your consent.

Please be aware that you can withdraw your consent at any time with effect for the future.


Retention Period

The personal data being processed under this processing activity are retained during the period of the Promotion. We retain all personal information relating to this Promotion only as long as necessary for fulfilment of the purposes described in this Promotion Privacy Policy, the Website Privacy Policy or as required by law.


Third Parties

We may disclose your personal information to third parties such as our members, our professional advisers, our external and internal service providers that provide services to us. We do transfer information relating to this operation to MDA and For this, we have taken the appropriate measures as to the necessary contractual arrangements which must be in place. We will not sell, rent or trade the personal information you provide to anyone outside of the AB InBev group of companies and selected processors and sub-processors.


Data Subject Rights

In compliance with the GDPR, data subjects have the right to request information about this processing activity. Data subjects also have the right to rectification or erasure of their personal data, the restriction of processing as well as access to their personal data. To exercise any of these rights, please contact AB InBev at: If you consider that your data is not being processed in compliance with the law, you can also contact the data protection supervisory authorities.


Data Security Measures

We have implemented technical and organizational measures to protect the personal information that we have under our control from unauthorized access, improper use, alteration, unlawful or accidental destruction and accidental loss. Any information that you provide us may be stored in internal AB InBev systems, or in external databases only accessible by authorized processors or sub-processors. Your data may be transferred to other AB InBev entities in other European or non-European jurisdictions.

Please note that for information relating to our website data processing, we ask you to review our website privacy policy:


Data Protection Officer

For questions, comments or complaints, please contact our data privacy officer:

First Privacy GmbH